2025 SHANGHAI · HONGKOU
FOOTBALL CARNIVAL

The design idea is closely tied to the concept of a carnival.
The participating teams in this competition consist of semi-professional players and retired stars, so we considered emphasizing the characteristics of joy, participation, and gathering rather than the competitive and confrontational aspects in the design. A carnival serves as an excellent entry point. In designing the visuals, we adopted a flat design style and chose illustrations that young people prefer. The bright, vibrant color scheme creates a relaxed and lively atmosphere, and the strong color contrast is more eye-catching and memorable in communication.

We have made design arrangements both inside and outside the venue, creating a relaxed and pleasant atmosphere for the audience, along with a highly recognizable VI system.