LI-NING · CHINA BADMINTON
SUPER LEAGUE 2025-2026

The inspiration for the mascot design stems from a high-speed flying badminton shuttle.
The dynamic nature of badminton is reflected through the flying posture.
The flying badminton shuttle serves as the mascot's head, with its feathers rendered simple and robust. The posture of the back contraction embodies the high speed of the shuttle during flight, giving the mascot a cool and stylish hairstyle. The fluorescent green strip serves as the mascot's eyes, enhancing a sense of mystery and futurism, making the mascot appear to possess the ability of laser guidance and precise striking. This symbolizes the superb skills of the players in the Badminton Super League, aligning with the high-level competitive event positioning of the league.
The slight bow of the head lends the entire image a cooler vibe, exuding an air of confidence that says, "Who else but me?".
The combination of purple and dark colors makes the character appear deep and mysterious, and the overall aura differs from previous cute mascots, giving a sense of an "expert".
The "S" on the chest stands for "super"

Mascots are used in various competition materials to create an atmosphere on the field. We have also developed peripheral products, including figurines, pendants, badges, and more, which have been well received by the audience. The photos of the mascot and the mascot have been widely shared, greatly increasing the exposure of the competition.